Perhaps, “cheap fashion” secret of success is: Ordinary people can also have a luxury dream.

Let us Chinese clothing to feel embarrassed to face the reality fendi bags that the international brand has massive landing in China, which not only Gucci, Chanel this big, there are like Zara and H & M such as “cheap fashion,” said a middle low-end brand.

International first-line brand: a high-profile debut extraordinary your opinion

Wangfujing in Beijing, the “Oriental World” in turn on the lap, you will find how much money filled the pockets are not enough. Here not only as an international brand George Armani (George • Armani), Versace (Versace), Gucci (Gucci), Chanel (Chanel), Kenzo (Kenzo Takada) The smell of the international big-name foreign flavor, but also as the Chinese founded by sexy, strange, known Anna Sui (Anna • Su). Female consumers as consumer demand changes, foreign clothing brand to seize the opportunity, the Chinese women have gradually entered the market and take the high ground.

Women, compared with domestic brands, foreign ladies what unique brand, dominates the market in China? Compared with the domestic brands, international brands have the following advantage.

Distinctive design style

Different brands have different clothing styles feature. When we think of different brands, and our minds will appear in different images and the reason is that these world-renowned brands with distinctive style.

Popular on behalf of the New York fashion trend, common people, durability, price multiple features Calvin Klein (CK), marketing all over the world, covering all sectors, such as athletic jeans, avant-garde style of short jacket, tight low rise jeans, etc. are all characteristics of CK style. 80 years of history of the French collection of French fashion brand Chanel two features: the use of materials gorgeous, good with good tweed texture, cut very fitting curves of the body, create an elegant and exquisite fashion style. Representatives of Milan fashion brand Prada, absorb and extend the essence of the Paris high fashion, and integrate their own unique cultural character, to create elegant, refined style, fully reflects the national character of simple fendi bags and neat art style and practical function.

Meticulous selection of materials

Different clothing brands have different positioning and different design requirements, and to ask to have the materials and workmanship guarantee strict. Currently brocade, velvet, brocade, Drawn, lace, taffeta and wool fabric with a high-end technology accompanied by exquisite decoration are commonly used in the international Women in the material, in fact, women’s well-known foreign brands used do not require necessarily expensive fabric, but firmly grasp the aesthetic interest of consumers to meet the needs of women in the key.

Women’s brands abroad, Italy Fendi (Fendi) and fur clothing, Romeo Gigli (Romeo • Geely) the value of tens of thousands of dollars beaded gown, to good use fine materials known for; France Pierre Balmain (Pierre • Balmain) and Nina Ricci (Nina • Ridge) dress also made by the beautiful fabrics; the United States Calvin Klein (Calvin Klein •) in the first 70s of the 20th century such as the twill fabric usually used in the production of international clothing brand The subsequent rush to many consumers is that John Galliano (John • Jialienuo) and Jean Paul Gaultier (let • Paul • Gore Czech Republic) in the cotton family.

Global sales network

To make the brand internationalization, globalization, international women’s brand with brand licensing, agency sales, etc. Direct sales model, in the Chinese territory in boutique stores or set up shop in the mall stores, and every shop unified planning, neat layout, integration of aesthetics, color science, human engineering, product management, store planning, display, lighting and other knowledge.

Lake Road is located in Hangzhou City Centre, Valentino’s first flagship store in China, the world’s Valentino decoration followed the design concept stores, with new material, with elegant lighting design, Valentino has always been a unique design style, concentrate on the new store among . With beige carpet and walls lined with limestone tile ceiling color to create elegant and noble feeling, to provide customers a comfortable shopping environment. Unique lighting design, highlighted in bronze hook decorated fashion accessories. Bronze framework and decorating accessories, together with the beautiful mirror and stainless steel materials, so valentino new store is more elegant indoor space environment.

Professional branding

International Women’s brand has been able to let consumers quickly tends to agree, the key is to successfully build a brand image. Many factors involved in shaping the brand, in addition to product positioning, design, materials, marketing, the packaging, advertising, endorsements are all directly related to the image of a brand’s success.

Founded in Paris in 1952, Givenchy (Givenchy) has an ad: Blue-gray tone of the background before the salon wearing a dress costumes, female bust, a great 19th century French classical style, that the Givenchy brand of elegant character. The late 70s, Calvin Klein Jeans clothing entered, had just opened a beautiful young girls and adult star Shields • Shields jeans ads of any of its girls, highlights a unique ad creative: Young Shields • Rejection of small wire Fluttering hair moving forward, one hand lightly resting on the hips, with a very mellow voice to say the phrase world famous advertising slogan: “There’s nothing between Calvin and me.”

“Affordable fashion”: luxury dream circle of ordinary people

“Class design, second-rate material, third-rate price.” Up to several hundred dollars, even tens of dollars, you can have Chanel, GUESS designer brands such as the “work” – that is the charm of affordable fashion!

Speaking of “cheap” fashion, with the firm for many years, “high fashion” to emphasize high-value, enjoy the luxury of big names such as arrogant rather different routes. The world’s fastest-expanding ZARA and H & M, C & A, GAP four major fashion retail giant, along with being known as the “four parity fashion fendi bags brand killer.” Blink of an eye, ZARA, not only in Shanghai to open a second store, store in Beijing, Beijing white-collar workers who have led the consumer frenzy, and in the H & M, the other European fashion brand C & A PPP is also out of the fourth Shanghai stores.

Analysis of “cheap fashion” The secret of success quickly, we can see that it’s “five weapons.”

Fast

Economists study shows that a depreciation of 0.7% per day clothes, so it only sold 10 days in advance, would be less depreciation of 7%. H & M claims that it can be completed in 20 days, a kind of fashion style from design to sales of the entire process. And ZARA, put the shelves from design to reduce the time required to 12 days! This is fast fashion charm.

ZARA does not lead the trend, but closely follow the trend. It will concern every moment of the most popular cutting-edge clothing styles, such as beach wear, Latin American style, urban sub, sexy summer, Gothic and other styles confuse everything. These fashion elements and then digest, annually 12,000 new products introduced, and the frequency of twice a week to replace merchandise quickly.

12 000 each year a new design product, twice a week, high-frequency stores stock replacement, whether customers are in Europe, America or Asia, can buy at the same time, the headquarters of Spain from ZARA latest products.

Low

Cheap fashion brand stores, of course, another big killer is cheap. They offer reasonable prices and quality fashion to popularize the trend of clothing. The price terms, the most classic ladies take ZARA for instance, a layer of the Woman series is slightly expensive, but not as high as unacceptable. To seven or eight hundred dollars a skirt, a pair of high heels in the 89 hundred dollars, usually in a thousand women package; Basic series is the daily dress, casual and practical, affordable price position, such as a seven jeans at about 500 yuan, between four or five hundred dollars a coat; TRF series fashion personality, very cheap price, more than 100 yuan of T-shirt everywhere, shorts, casual bags are 23 hundred dollars.

Rich

“Cheap fashion brand stores,” site not only quite satisfactory, but inevitably a large enough area, usually several thousand square meters, the 10,000 kinds of different styles of clothing, so that consumers can feel the “one-stop” shopping environment.

Came into the clothing store like kingdom, filled with different colors, different styles, brought together the most popular elements of the international clothing, hanging shelves or spread on the desktop, rough calculation, much as several hundred style! Plus shoes, handbags, accessories, nothing is dazzled look. Of course, this is only the scene ZARA layer, this layer specifically for women’s fashion sales white-collar women, partial employment, slightly mature, this is the most famous ZARA Woman series. The store is large, comfortable shopping environment, and down two floors covering an area of 1500 square meters is full, a layer of the most popular, two-story addition to the young crush favorite Basic, TRF series of women’s area, there are men and Kids Zone.

High-profile

While advocating “no boot popular, but the popular universal” point of view, but “teacher to join, supermodel endorsement, star join in a limited edition” and other high-profile branding and leave the original defined as “affordable fashion” “Fashion killer “We can and Gucci, Prada and other luxury brands shoulder to shoulder, so that brand awareness and sales rapidly increased.

Comfortable

ZARA like shopping and other “affordable fashion” brand stores who are fond of one of the most important reason is their service, where guests are free to choose clothing, put on the shelf directly from the Italian clothing to try to remove clothing room at trial, SIZE, color consulting staff can not all services are self-serve, trailing staff and no other family in the store is often encountered some embarrassing personal service, choose which items to purchase and no staff side views of duplicity to you, people stroll up and happy, buy them comfortable, just do not buy do not think quits.

Although people these “cheap” fashion brand have no judgments, but the dream has an international brand, but also young women who lack pockets, no longer need to travel abroad at their own expense rare shoulder Shoulin into a manual of should be a pleasure or a right?